Partnerships with sports teams and convenience stores. KKD shops generally operate seven days a week, excluding some major holidays. Swot analysis krispy kreme of its various locations offer drive-up service and others are located strategically in and around airports, train stations, and travel ports that generally necessitate fast service.
In order to grow a franchised business, the franchisor must be able to attract new ownership to manage its locations. KKD offers a comprehensive manager training program for every position in the store, covering the critical skills required to operate a Krispy Kreme store and a training program.
Some apparent weaknesses Krispy Kreme might have are: We will look at how many stores they have currently, how many they are planning to add in the U. During the past 20 years, more Americans are going out to eat.
Its trademarked 31 flavors helped it grow in the s and 50s, and the company now has roots in many of the largest economic markets in the world. This day allows people who have been reluctant to spend money on the donuts to get a free taste and therefore increases their amount of consumers.
Performance Metrics A company can measure its minimum inventory investment by its inventory turnover. In its year-end earnings release, management spoke of its intent to focus its expansion efforts in Europe, The Middle East, and China.
Although the company has mentioned this improvement in its objective but in order to gain early advantage it will have to achieve this objective more quickly to become number one in the industry. External changes government, politics, taxes, etc.
The decline stage is shown by reduced profits and many companies have to decide whether to stay in the industry or cut their losses. Threats to an organization are described as elements in the environment that could cause trouble for the business or project.
Dunkin has added new sandwiches and drink options to its menu to meet this growing demand.
They allow consumers to use their donuts to help raise money for different philanthropies. And, it has incorporated a new rewards program that has largely outperformed expectations. Conclusion All told, Dunkin Brands has done a good job of overcoming a difficult operating environment this past year.
The KKD distribution center supplies all of the products needed to operate retail stores, from doughnut ingredients mix, filling, glaze, sprinkles, etc.
Krispy Kreme is now in 21 countries. For the past three years since Krispy Kreme has an inventory turnover ratio of This will give us the basis to develop recommendations about their current strategies.
KKD opened five new company operated small retail shops in fiscal and three new company-operated shops in fiscalall of which were hot shops. The current layout of restaurants suggests there is little room for the company to grow in the Northeast, where the majority of its sales come from.
This is due to a low level of innovation, fluctuating profit margins, and global expansion. The average size is 3, square feet. Dunkin Brands may have a strong presence in Northeastern United States, but elsewhere it is not always the dominant breakfast force on the market.
InKKD purchased new point-of-sale hardware for all of the company stores and implemented a new computer hardware system for all company and franchisee locations.
However, maintained expansion within the United States may not be as easy to come by over the long term. If commodity prices rise again, which is likely, franchisees could witness reduced sales due to lower consumer demand stemming from higher retail prices.
Organizations are able to use Krispy Kreme for fundraising. But to weigh the value of this characteristic, one would need to look no further than the increasing same-store sales figures for the company over the past year.
In the doughnut and pastry shop ndustry, price wars are generated in attempts to take away revenue from other restaurants and sustain growth. The inventory turnover tells an organization how many times they sell through the entire inventory in one year.
Also competitively lesser number of stores worldwide is a threat from Starbuck with almost 4 times more stores world wide as compared to the company.
With its strong geographic coverage, legendary variety of more than 1, doughnut products, and strong loyalty by the average Joe, Dunkin Donuts is one of the most recognizable quick-service restaurants in the world. The company has more than just entertained the idea of breaking into lunch and dinner dayparts over the past few years.
In alone, the company experienced legal battles with 15 separate owners. Despite an unappealing operating environment, it was still able to raise comps in the December term by 1.Krispy Kreme donuts is a nationally recognized brand.
The first step in making the company more successful would be to close unprofitable stores. From there, turn to creating a menu with healthier options, such a low-carb donut to remain current with market trends.
Using the Krispy Kreme brand to. Dunkin Brands: A Short SWOT Analysis. Companies like Starbucks and Krispy Kreme have been worthy adversaries in the battle for quick-service dominance in the breakfast daypart. And now, competition from local coffee shops and bakeries has grown, as well, with cultural changes in some urban areas resulting in an unfavorable view for large.
Strengths • KKD produces approx million doughnuts a day consisting of over 20 categories. • KKD doughnuts are available in super markets, grocery stores convenience stores, gas station, Wal-Mart and Target stores. • KKD has stores with the presence in 40 states on USA and in 10 foreign countries.
•. Swot Analysis of Krispy Kreme - Download as Word Doc .doc), PDF File .pdf), Text File .txt) or read online. KRISPY KREME DOUGHNUT CASE ANALYSIS ABOUT KKD: KKD was founded in and it became a publicly traded company in It is an international retailer of sweet treats and also sells great tasting coffee and iced drinks.
Based in the United States it currently has operations in 21 countries. krispy kreme doughnuts, inc. brian sutorius jordan kunz benjamin white april 19, 1 table of contents executive summary 2 company background 4 competitive analysis internal rivalry 6 entry 8 substitutes and complements 9 supplier power 11 buyer power 12 swot analysis 13 financial analysis revenues and costs 15 stock price and marginsDownload