Strategic marketing paper on colgate palmolive company

Another competitive advantage is the close cooperation with thousands of small shop owners and local wholesalers. Furthermore Colgate has built up trust with the cooperation with dental profession and this has contributed to Colgate toothpaste being the brand recommended and used most often by dentists worldwide Colgate-Palmolive Annual Reportp.

This has been a milestone for Colgate consequently becoming a market leader for toothpaste products.

The markets in industrialised countries are largely saturated. Because of the strong presence especially in emerging countries such as India and Brazil Colgate takes advantage of the positive consumer trends in these countries and can compensate the sluggish economic growth in industrialised countries.

Furthermore Colgate offers premium products which mean the consumer is willing to pay a high price for the product in order to receive high quality products.

It started an above average profitability operations in Argentina and made strong returns in years. The very strong brand image is attributed to the simplicity of the products, by giving the consumers an all-in-one solution as well as by setting tooth care trends through innovation Haig, M.

Infrastructure quality in Personal Products industry Comparative advantages of host country and Consumer Goods sector in the particular country. To better recommend improvements, the actual state of Colgate referring to their products, objectives, etc.

Furthermore nowadays a wide range of different toothpaste products is offered to the customers. To built credibility among the consumers Colgate cooperates also with dental professionals. Skill level of workforce in Personal Products industry.

On the one hand in order to gain more market share within this industry, the only way is to take it away from one of these competitors.

This is due to a very successful marketing strategy of the company in the past. The achieve success in such a dynamic Personal Products industry across various countries is to diversify the systematic risks of political environment.

Please see appendix for further explanation. With year of experience in the business of personal care the company gained a distinct competitive advantage and became a world market leader.

In Colgate introduced its first toothpaste Haig, M. Introduction Colgate is the world market leader in oral hygiene products. Therefore Colgate must make use of marketing tools such as market segmentation to better identify their needs in order to supply them with the right products.

To optimize purchasing, logistics and sourcing processes Colgate has integrated SAP technology.

A Strategic Analysis of Colgate´s toothpaste product line

Economic factors that Colgate-Palmolive Company should consider while conducting PESTEL analysis are - Type of economic system in countries of operation — what type of economic system there is and how stable it is. This mix is organised into five major product lines: Product labeling and other requirements in Personal Products Economic Factors that Impact Colgate-Palmolive Company The Macro environment factors such as — inflation rate, savings rate, interest rate, foreign exchange rate and economic cycle determine the aggregate demand and aggregate investment in an economy.

Today the world population is approximately 6.

Here is to point out that the average age of the population is not essential because all people have a need for oral hygiene products. At the end a conclusion is drawn concerning the current situation of Colgate and suggested improvements for the future.

If there is a growing population rate worldwide or in local markets, the need for oral hygiene products increases. Bureaucracy and interference in Personal Products industry by government. Personal leadership also include three fundamental global values of the company: Colgate is affected by all external environment factors listed in the following table.

On the other hand Colgate must also be aware of losing market shares to their competitors. Moreover the toothpaste market is growing constantly which means that more different needs and expectations of the customer will arise. But the business was later expropriated by the Left Wing government.

Up to the present the company could acquire first-class technological know-how. While micro environment factors such as competition norms impact the competitive advantage of the firm. It encompasses both the internal and external environments of the firm Hollensen, S.

Nowadays Colgate also holds patents on special ingredients such as Tricolsan and Copolymer which guarantee an anti-bacterial effect and differentiate their products from competitor products.Colgate-Palmolive Company is an American diversified multinational corporation focused on the production, distribution and provision of household, health care and personal products, such as soaps, detergents, and oral hygiene products (including toothpaste and toothbrushes).

In more than countries people are using the products of Colgate in the brand name as Colgate, Ajax, Palmolive, Soft-soap, Some Hill’s Science diet products.

Colgate-Palmolive Company PESTEL & Environment Analysis

Colgate is the maximum used product by the customers and the company focus more in the production of Oral care, Household care, Personal care products and many more. It is marketing its products in more than countries and territories under some internationally recognized brand names as Colgate, Ajax, Palmolive, Softsoap, Some Hill’s Science diet products.

Colgate Palmolive is leading product consumer product company focused on Oral care, Household care, Personal care and many more. Colgate Palmolive has its own separate distribution company, called Colgate Palmolive Co Distributors, a subsidiary of Colgate Palmolive. Being a FMCG company it has market access to nearly the whole world.

COLGATE PALMOLIVE Marketing Strategies and Programs Introduction Colgate Palmolive Company is a $ billion global company serving people in more than countries and territories with consumer products.

A Strategic Analysis of Colgate´s toothpaste product line - Marketing Strategy - Alexander Berger - Research Paper (undergraduate) - Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media - Publish your bachelor's or master's thesis, dissertation, term paper or essay.

Strategic marketing paper on colgate palmolive company
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