So if one store charges a price for a pair of sports shoes, the consumer could go to the store along the street to compare prices for the exactly the same item, and buy the cheaper of the two. The retail sector is very price sensitive. Ours is a language of sports, a universally understood lexicon of passion and competition.
It defines how he viewed the world, and it defines how Nike pursues its destiny. A lot has happened at Nike in the 30 years. View all posts by Tim Friesner Posted on.
Retailers tend to offer a very similar experience to the consumer. Some would argue that in youth culture especially, Nike is a fashion brand.
There is also the opportunity to develop products such as sport wear, sunglasses and jewellery. However, most of its income is derived from selling into retailers. Nike is a global brand. So margins tend to get squeezed as retailers try to pass some of the low price competition pressure onto Nike.
Nike is a very competitive organization. For example, emerging markets such as China and India have a new richer generation of consumers. It is merely intended to be used for educational purposes only. There are also global marketing events that can be utilised to support the brand such as the World Cup soccer and The Olympics.
The brand is fiercely defended by its owners whom truly believe that Nike is not a fashion brand. This creates its own opportunities, since product could become unfashionable before it wears out i. The market for sports shoes and garments is very competitive.
This makes a very lean organization. As discussed above in weaknesses, the retail sector is becoming price competitive.
Nike is exposed to the international nature of trade. If prices rise, and products can be made more cheaply elsewhere to the same or better specificationNike will move production. This case study has been compiled from information freely available from public sources.
It is the number one sports brand in the World.
This is an issue that faces all global brands. Nike has no factories. The model developed by Phil Knight in his Stamford Business School days high value branded product manufactured at a low cost is now commonly used and to an extent is no longer a basis for sustainable competitive advantage.
Published by Tim Friesner Marketing Teacher designs and delivers online marketing courses, training and resources for marketing learners, Penshoppe swot and professionals. Can you tell one sports retailer from another?Penshoppe has spawned other brands such as the edgy Oxygen, Memo for office wear, and ForMe for women of different body types.
To further raise its image, Golden ABC Inc., has acquired Regatta, the aspirational casual wear, and Tyler, the premium brand. SWOT AND PESTEL / Understanding your external and internal context for better planning and decision-making / WHAT ARE SWOT AND PESTEL?
SWOT and PESTEL are analytical tools that help identify the key external and internal factors that should be taken into account in order to achieve success in a project or initiative.
A Case Study of Penshoppe Clothing Company/5(3). At the start of a project / program it's important to get a handle on the current situation. Appreciating your strengths, studying opportunities, pinpointing weaknesses and identifying threats is a prudent way to kick you off in the right direction.
Penshoppe is the flagship brand of GOLDEN ABC, and one of the Philippines’ leading casual clothing brands. Today, Penshoppe's collection of sophisticated casual wear marries high-street trends with comfort, wearability and affordability. What is a SWOT Analysis? It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something.
See WikiWealth's SWOT tutorial for help.Download